5 Tips to Growth Hacking Your Personal Brand

First coined by entrepreneur Sean Ellis in 2010, a growth hacker is “a person whose true north is growth”. In this post, we outline five growth hacking tactics to help boost your personal brand and, in turn, expand the overall marketing strategy for your app startup.A growth hacker differs from a conventional marketer in the sense that all of their efforts and strategies focus on lasting growth.

The word hacker represents the fact that these tactics for growth are not mainstream or “by the book”. This does not mean they work outside the limitations of the law of course, but this approach to marketing is often unconventional and very creative, bypassing mainstream marketing techniques and promoting huge amounts of growth – often with little to no cost at all!The term “personal brand” refers to the total experience others take from you, the thoughts and ideas they have of you and how they recognise you as a person.Having a good personal brand attached to an app startup and/or enterprise mobile app is a great way to promote consumer loyalty.

Growth Hacking: ¡10 características de un Content Hacker! 

http://interactivity.la/2016/04/28/growth-hacking/

El growth hacking es una forma distinta de ver y buscar cómo hacer crecer una empresa con la mínima inversión de recursos posibles. A su vez, los growth hackers se encargan de determinar los productos y su distribución para conseguir que lleguen al máximo número de personas posibles.En este sentido, el grown hacking consiste en una serie de técnicas que emplean la creatividad, el pensamiento analítico y las métricas sociales para vender productos y publicidad.Asimismo, estas técnicas pueden usarse independientemente, incluyendo la optimización de buscadores, análisis de páginas web, marketing de contenidos y test A/B.Según este concepto, lo que prima son las automatizaciones, la profesionalización de la empresa, el perfeccionamiento de cómo hacer los procesos, el utilizar todas las herramientas disponibles en el mercado para no tener que repetir las mismas tareas una y otra vez, de tal manera, que alcance un grado de optimización que genere  un crecimiento rápido y masivo.

Growth Hacking for Ecommerce: 17 Tactics You Can Try Now

Growth Hacking for Ecommerce: 17 Tactics You Can Try Now

In the past five years, growth hacking has exploded in popularity among savvy internet marketers, SaaS companies, and technical product entrepreneurs. Growth hacking is a fairly simple concept: it’s the idea that every strategy, idea, project, or tactic you develop and implement at your business should be centered around one thing: driving growth.

In the past five years, growth hacking has exploded in popularity among savvy internet marketers, SaaS companies, and technical product entrepreneurs. Growth hacking is a fairly simple concept: it’s the idea that every strategy, idea, project, or tactic you develop and implement at your business should be centered around one thing: driving growth. For most businesses, growth ultimately equates to one thing: boosting profits.Although growth hacking has historically been something reserved for product teams and savvy marketers, it’s starting to be slowly adopted and used by other types of businesses, such as small brick-and-mortar shops, big corporations, and, you guessed it, ecommerce businesses.

What is Growth Hacking? | Dive in the Crowd

https://diveinthecrowd.wordpress.com/2016/04/30/what-is-growth-hacking/

Growth Hacking … Today it’s hard to talk about startup development, customer acquisition and online presence without hearing about Growth Hacking – HG for intimates. Some people think it is just a 2016 viral buzz word and it will soon disappear, other will tell you it’s the new title for young salesmen (I heard this one a few times).The thing is there are new jobs every day that didn’t exist a few years ago. It is certainly normal for you and me to have friends working as community managers, but our parents

“Nunca haremos un Sistema Operativo de 32 bits”: 16 predicciones estúpidas de gente inteligente

“Nunca haremos un Sistema Operativo de 32 bits”: 16 predicciones estúpidas de gente inteligente

Windows 10 sería un Sistema Operativa totalmente diferente si se hubiese cumplido cierta predicción tonta de una persona tan inteligente como Bill Gates. Utilizando Windows como cebo (has caído en mi trampa), quiero entretenerte revelándote predicciones estúpidas de grandes genios. ¿El objetivo?

“Nunca haremos un Sistema Operativo de 32 bits”: 16 predicciones estúpidas de gente inteligenteDaniel Cáceres |13 de abril del 2016Windows Microsoft AvancesWindows 10 sería un Sistema Operativa totalmente diferente si se hubiese cumplido cierta predicción tonta de una persona tan inteligente como Bill Gates. Utilizando Windows como cebo (has caído en mi trampa), quiero entretenerte revelándote predicciones estúpidas de grandes genios. ¿El objetivo? Demostrarte que todos podemos equivocarnos en cualquier momento y que solo avanzaremos si nos cuestionamos nuestras creencias.Empezamos con la predicción de Bill Gates de la que te he hablado hace un momento y seguiremos con otros genios de diferentes ramas:“Nunca haremos un Sistema Operativo de 32 bits”, Bill Gates.“No hay razón alguna por la que alguien pueda querer un ordenador en su casa”, Ken Olson, presidente, director y fundador de Digital Equipment.“No hay ninguna posibilidad de que se utilicen satélites de comunicación para ofrecer mejor servicio telefónico, telegráfico, televisivo o radiofónico en Estados Unidos”, T. Craven, Comisario de la Comisión de Comunicaciones Federales, 1961.“¿Podría explicarme, señor, cómo podría fletar un barco contra viento y marea encendiendo una hoguera bajo su casco? Perdóneme pero no tengo tiempo para escuchar tanta tontería”, Napoléon Bonaparte.“Un cohete nunca podrá abandonar la atmósfera de la Tierra”, New York Times, 1936.“Máquinas voladoras más pesadas que el aire son imposible”, Lord Kelvin, matemático y físico británico.“Aspiradores nucleares serán una realidad dentro de 10 años”, Alex Lewyt, presidente de la compañía de aspiradoras Lewyt, 1955.“Alguien que espere una fuente de poder a partir de la transformación del átomo es un crédulo”, Ernest Rutherford.“No hay ningún indicio de que se pueda obtener energía nuclear. Significaría que el átomo puede fragmentarse a voluntad”, Albert Einstein.“El cine es una moda. Es drama enlatado. Lo que la gente quiere es ver a actores de carne y hueso en el escenario”, Charles Chaplin.“Los americanos necesitan un teléfono, pero nosotros no. Tenemos muchos jóvenes mensajeros”, Sir William Preece.“Debo confesar que mi imaginación rechaza cualquier visión de un submarino haciendo más que asfixiar a su tripulación y hundirse en el mar”, HG Wells, novelista, 1901.“Nunca se construirá un avión tan grande como este”, un ingeniero del Boing después del primer vuelo del 247, con capacidad para 10 personas.“Trastear con corriente alternativa es una pérdida de tiempo. Nadie la usará. Nunca”, Thomas Edison.“Cuando cierre la Exhibición de París en 1878, la luz eléctrica también cerrará y jamás se volverá a saber de ella”, Erasmus Wilson, profesor de Oxford.“Una caja de música inalámbrica no tiene valor comercial. ¿Quién pagaría por un mensaje enviado a nadie en particular?”, asociados de David Sarnoff respondiendo a una petición para invertir en la radio en 1921.Todo el mundo se equivoca. Incluso los genios. Y todo por culpa de que nos aferramos a nuestras creencias en lugar de cuestionárnoslas. Ahora que has visto estos ejemplos, ¿crees que lo imposible sigue siendo… imposible?Fuente de las capturas: 9Gag

Growth Hacking: Explained 

Growth Hacking is a buzzword that emerged in Silicon Valley around 2011 and quickly spread globally. It describes the use of technical skills hybridized with creativity to develop and implement marketing strategies that generates real users.Some people regard the term as a meaningless meme, but the truth is that Growth Hacking has earned a permanent place in tech startups terminology. It is often said that ‘Growth Hacking’ is just another way of saying ‘online marketing.’ It’s true that it does include some of the same techniques, however it’s different from online marketing, it’s much more than that.Growth hackers are a unique hybrid of coder and marketer, they don’t have to beg engineering to implement javascript tracking and testing tools or pull up the latest data from the datastore. With the freedom of being able to do the whole process without barriers and obstacles in the way, successful growth hackers can try a lot of different things really fast. And with good tools, they can measure and analyze what’s working and not working.GROWTH HACKING IS A MINDSET, NOT A TOOL FOR MARKETINGSHISHIR GUPTA, CEO OF LANDTRUST.INMattan Griffel, CEO of One Month has defined growth hacking as follows:The best way to understand growth hacking and what growth hackers do is to first understand what is meant by the term hacker. A hacker is someone who is more concerned with achieving an objective than following a prescribed process. In other words, hackers care more about what needs to get done than how it should get done. As a result, hackers often come up with innovative ways to get things done.For example, a hacker may be trying to get unauthorized access to a computer system. It doesn’t really matter how he does it (and there often isn’t one specifically prescribed method) so long as whatever he’s doing gets him access. Because hackers are more concerned with what needs to get done than how it should get done, they tend to be pretty anti-authoritarian and also not do so well at bigger companies where they are expected to do things a certain way.A growth hacker is a hacker whose objective is to grow the number of users for a specific product. While lots of people consider user growth to be a marketing function, this assumes that there’s only one way to get users (namely, marketing). But this isn’t true. In fact, more and more over the last few years we’ve seen new products grow from zero to millions of users with little to no marketing at all.There are lots of non-marketing decisions that affect user growth. Building viral product features is the most obvious, but there are many others. As a result, it doesn’t make sense to place growth hacking within a particular department like marketing or engineering. Instead, it ends up being a cross-functional role.A growth hacker is someone who throws out traditional thinking and replaces it with what is; testable, track-able and scale-able. Growth hackers pursue sustainable growth. There are many examples of successful Growth Hackers (Facebook, Hotmail, Twitter, Instagram etc.).Four Phases of Growth HackingProduct-Market FitGrowth is HackedViralityRetention & OptimizationProduct-Market FitThe single biggest mistake is that a company starts with a crappy product. Therefore, Growth Hackers make stuff people want and continuously incorporate customer feedback into the process. Instagram is a good example of this phenomenon. Their product is their marketing. It’s important to find the right ‘early adopters’ cheaply and quickly because Growth Hackers don’t have the budget or marketing departments etc. and they have had to look for tricks and the shortcuts.ViralityA product that sucks will never go viral. It will also never go viral because there is not a reason for it to go viral ‘built into the product’. Virality is about building share-ability and publicness into products. The goal of every Growth Hacker is to build a self-perpetuating marketing machine.Retention and OptimizationFrom a Growth Hacker perspective it’s all about retention and optimization. Retention is easier because the users are already there (vs. acquisition of new customers).Employing Growth Hacker TacticsGrowth Hacking principles can be employed in any business. However, one must keep in mind that the tactics change over time. Furthermore, the methods used by others (or even again by a company) may not always be employed. This is because Growth Hacking is about finding the under-exploited and missed opportunities and taking advantage of them.Growth Hacking is a Mindset Growth Hacking is a way of thinking and asking ‘am I doing this because others do it, or am I doing this because it’s going to drive users?

Origen: Growth Hacking: Explained – StartupLanes.com